William Larue Weller Price 2026: Where to Buy

Buy William Larue Weller price,” “WLW bourbon cost,” or “William Larue Weller secondary market value,” you’re in the right place. William Larue Weller (WLW) remains one of the most sought-after bourbons in the United States and the world. Whether you’re a collector, investor, or enthusiast ready to buy, understanding the price landscape of WLW is essential to making a smart purchase.

This complete guide explains:

• What William Larue Weller is

• Why its price is so high

• MSRP vs. secondary market pricing

• Price trends by year

• Where to buy at the best price

• Tips to avoid overpaying

Let’s dive in.

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What Is William Larue Weller Bourbon?

William Larue Weller is a wheated bourbon produced by Buffalo Trace Distillery in Frankfort, Kentucky. It is part of the Buffalo Trace Antique Collection (BTAC)—a series of annual limited-release whiskies that also includes George T. Stagg, Thomas H. Handy, and others.

How WLW Differs from Other Bourbons

• Wheated mash bill (no rye) for a softer, sweeter profile

• Barrel proof (no water added)

• Unfiltered for maximum flavor

• Limited production and once-a-year release

Because of its rarity and prestige, William Larue Weller is far more expensive than mass-market bourbons.

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Why William Larue Weller Price Is So High

When someone types “William Larue Weller price” into Google, they’re not just asking for a number—they’re asking why this bottle costs so much.

1. Rarity & Allocation

WLW is released only once a year, and production is strictly limited. Retail stores typically allocate bottles via lotteries, waiting lists, or special sales.

That means most people never see WLW on open shelves at the suggested retail price.

2. Barrel-Proof & Age

Each release is bottled at natural barrel proof, which often exceeds 120 proof. The extended aging and lack of dilution contribute to the high price tag and collector appeal.

3. Collector Demand

Collectors compete for every bottle. Even past releases (vintages from 2012–2020) hold strong value on the secondary market.

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William Larue Weller Retail Price (MSRP)

The manufacturer’s suggested retail price (MSRP) for William Larue Weller is intentionally affordable compared to its secondary value.

Typical MSRP Range

• $120–$150 USD per 750 ml bottle

• Occasional retail prices near $125 USD

This MSRP is what you might pay if you actually find it at a liquor store allocation without resellers involved.

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William Larue Weller Secondary Market Price

Because WLW is rarely available at retail, secondary market prices are the real prices most consumers pay.

Typical Secondary Market Ranges (2026)

⚠️ Prices fluctuate based on condition, location, seller fees, and demand.

Why the Secondary Price Is So High

• Extremely limited supply

• Strong collector demand

• Age and reputation improve value over time

• Whiskey investment interest

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William Larue Weller Price Trends Over Time

Understanding the price history of WLW helps buyers gauge whether the current market is fair.

2010s: The Early Years

Early WLW releases were priced much lower on secondary markets because the BTAC craze hadn’t reached its peak.

• 2011–2013: ~$800–$1,200

• 2014–2016: ~$900–$1,300

2017–2019: Rising Demand

As bourbon collecting grew, so did the price:

• 2017: ~$1,200–$1,500

• 2018–2019: ~$1,300–$1,700

2020–2023: Peak Scarcity

The pandemic and allocation challenges pushed prices up:

• 2020: ~$1,400–$1,800

• 2021–2023: ~$1,500–$2,000+

2024–2026: Continued Strength

The most recent releases have remained in high demand, and prices continue to hold strong, often exceeding $1,800 USD.

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Where to Buy William Larue Weller at the Best Price

If you’re searching “William Larue Weller price near me” or “buy WLW bourbon,” here are the best places to look:

1. Specialty Liquor Stores

Premium liquor retailers sometimes get small allocations—but you must often join a lottery or waiting list.

2. Whiskey Auctions

Reputable auction houses sometimes list WLW bottles at more competitive prices—but be mindful of buyer premiums.

3. Whiskey Marketplaces Online

Platforms dedicated to collectible spirits offer bottles year-round. Prices vary by seller, condition, and location.

4. Local Bourbon Communities

Collectors often trade bottles privately—sometimes below mainstream resale prices.

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How to Avoid Overpaying for William Larue Weller

When the keyword “William Larue Weller price” shows up, buyers also want savings. Here’s how to protect your wallet:

✅ Buy From Reputable Sellers

Look for licensed retailers or verified marketplaces. Avoid sellers with poor reviews.

✅ Compare Prices

Always check several sources before purchasing.

✅ Check Bottle Condition Carefully

A cork leak or label damage can significantly reduce value.

✅ Factor in Shipping & Taxes

These can add 10–20% to your total.

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William Larue Weller Price by Bottle Condition

Condition matters, especially for collectors.

💎 Mint (Sealed, Perfect Label)

• Highest value

• Secondary market range is top tier

📦 Good (Minor Label Wear)

• Slightly reduced price

• Still high demand

⚠️ Imperfect (Seal Issues, Damage)

• Lower value

• Possible discount offers

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Is William Larue Weller a Good Investment?

Many buyers ask “Is William Larue Weller worth its price?”

For Collectors:

Yes—WLW consistently holds or increases its secondary value.

For Investors:

Often a solid choice due to historical price stability.

For Drinkers:

Yes, but consider the high cost before opening.

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William Larue Weller Price vs. Other BTAC Bottles

WLW is one of several limited BTAC bottles. Compared with others:

• George T. Stagg often sells at equal or higher prices

• Thomas H. Handy Sazerac may be slightly lower

• Eagle Rare 17 trades strong but often lower than WLW

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Buyer Checklist: Before You Pay

If you’re ready to purchase, make sure to:

• Verify bottle year

• Confirm proof & release details

• Compare prices across sellers

• Check seller ratings

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Quick FAQs: William Larue Weller Price

Q: What’s a typical current price for William Larue Weller?
A: Secondary market prices typically range from $1,600 to $2,100+ USD for recent releases.

Q: Why is the price so different from MSRP?
A: Limited production and collector demand push secondary values far above retail MSRP.

Q: Is it worth buying WLW at retail price?
A: Absolutely—MSRP is a huge discount compared to secondary value.

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Final Thoughts

When people search “William Larue Weller price,” the key takeaway is clear: WLW isn’t just a bourbon—it’s a collectible asset with strong market demand.

At retail MSRP ($120–$150), it’s a bargain. On the secondary market, expect to pay $1,600–$2,100+ depending on year and condition.

For enthusiasts, collectors, and investors alike, understanding pricing trends can make the difference between a smart purchase and an overpriced one.

If you’re ready to buy, you now have the knowledge to find the best William Larue Weller price in 2026—and pay what’s fair.